Small Business Integrated Marketing Solutions seeing Benefit of Employing SEO

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More and more small business firms are finding that employing search engine optimization (SEO) as part of their integrated marketing solution shows to be very beneficial.

According social media commentator and founder of IFAlife.com, Phillip Calvret, when people discover what a firm is about through their search engine searches, the often visit the website and social media page.

He said: “For a small service product provider, if people get a sense of what you’re about online, it will be of great benefit in driving people to your site.

“Every person is unique in some way and if you can express some aspect of your individual style, then people are definitely going to like it.”

The suggestion is that employing SEO and social media as part of integrated marketing services, will help to not only generate leads, but also has an increased likelihood of boosting sales.

Small businesses could also see a benefit from search engine marketing (SEM)  as 73% of US buyers use a search engine to gather information about a product or service, as reported by Google.

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