Blog

Integrated Marketing thoughts, ideas, and innovations from the CEO Empirical Integrated Marketing (and I may throw some random fun in there every once in a while).

Do’s and Don’ts of Integrated Marketing

Do’s and Don’ts of Integrated Marketing

Don’t be the Corner Newsboy As an Integrated Marketing CEO, I see lots of good, and bad, examples of Social Media Marketing.  One of the worst, by far, is what I call the Corner Newsboy.  This is where someones entire social media campaign is composed of repeatedly saying only what they are selling or offering.  I’m not saying its a bad thing to talk about what you sell or offer, but if...

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Google+ can still be Business Friendly

Google+ can still be Business Friendly

In case you aren’t aware, Google+ has exploded in popularity since its release earlier this month.  Projections have the total number of users somewhere around the 20 million mark.  Even with this explosion of growth, there has been one area where Google has limited the use of its new Social Media network, businesses.  Google has stressed that no companies are to use Google+ just yet, as...

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Online Marketing and You

Online Marketing and You

Online Marketing and You. For businesses trying to find out how to market online, one thing becomes obvious very quickly, nothing is marketed online more than how to market online!  From how to’s to why to’s, from experts to gurus, there is an overwhelming amount of information and resources available at your fingertips to help businesses market online successfully.  Some are better...

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Social Media is Quality over Quantity

Social Media is Quality over Quantity

Social Media Marketing is about Quality over Quantity! Many businesses utilize the services of outside agencies to handle their social media and online marketing.  This is becoming more and more of a necessity in today’s marketplace.  Social Media is an ever-expanding medium for communicating and interacting with customers, vendors, and peers and it makes sense to hire a professional to...

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Which is Better, Email or Social Media?

Which is Better, Email or Social Media?

Which is better for my Business, Email or Social Media? Surprisingly enough, even today, I get asked this question a lot and every time I give the same answer, it depends.  No, it’s not trying to avoid answering the question, it is the answer.  Most Online Marketing professionals will automatically say, “Both are equally important” and for many cases that is the correct answer....

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Welcome to our Blog

Welcome to our Blog

The Empirical Integrated Marketing Blog is where we will regularly discuss our ideas, thought and opinions on the goings on in the world of online integrated marketing.  We know that things happen fast online and that is part of the reason we love what we do.  Online integrated marketing encompasses so much that if you don’t keep your eye on it, you can very easily be left in the dust....

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Twitter Software

Almost every twitter marketer will tell you that you will need to have followers first before getting any traffic from twitter. Well, that is very true to average twitter marketers. They follow other users in twitter and wish to follow them back, and then send offers. That is a very time consuming process and gives very small result. I want to introduce you a new twitter tool that rapidly gaining...

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