Blog

Integrated Marketing thoughts, ideas, and innovations from the CEO Empirical Integrated Marketing (and I may throw some random fun in there every once in a while).

Integrated Marketing Solutions for Business – Part 1

Integrated Marketing Solutions for Business – Part 1

What are Integrated Marketing Solutions? I regularly receive questions about exactly what are Integrated Marketing Solutions and how do they apply to businesses in today’s world.  Because of this, I’ve decided to do a weekly blog examining what Integrated Marketing is, how businesses can incorporate it, and how/why they should.  We will also be looking at all the different marketing...

Read More

No Deal for Facebook Deals

No Deal for Facebook Deals

There is no stagnation at Facebook these days.  Facebook has been keeping busy by implementing changes to the privacy and sharing capabilities, many suspect in response to apparent meteoric success that Google+ has recently  shown the social media world, in allowing users to choose who to share with and how to follow.  Now Facebook has decided to kill its Deals offering  that was implement...

Read More

8 Best Practices for Publishing an Email Newsletter

8 Best Practices for Publishing an Email Newsletter

Email newsletters are still an integral part of many Integrated Marketing strategies and campaigns.  They provide a beneficial way to stay in front of your customers provided the message being delivered is valuable and maintains your brand image.  The following are items to consider when drafting an email newsletter marketing campaign.   What’s the Agenda? Before content and before...

Read More

5 Strategies for Increasing your Google Plus Followers

5 Strategies for Increasing your Google Plus Followers

Just over a month since Google+ was launched and its growth has been nothing less than amazing.  Google+ already has over 25 Million users, and it still in the testing phase.  Not to mention, Google+ still hasn’t added the capability for business to join.  Once that happens, you can imagine that these number will increase even faster.  Google+ is essentially part Facebook and part...

Read More

Which “Check In” is Right for your Business?

Which “Check In” is Right for your Business?

With the ever-growing amount of social media options available for us to “check in,” which check in service is the right choice for business?  For some businesses there may be little or no options whereas for others, there may be too many options.  First, businesses must consider what type of business they are (service or product base, in-house, b2b, etc.).  Then who are the...

Read More

How to Check for PHP Remote View Hack

How to Check for PHP Remote View Hack

PHP Remote View Hack There has been some grumblings as of late about a PHP Remote View Hack.  Wordpress has updated to protect against as well as several themes and plugins that were possibly susceptible.  I upgraded all of these and thought the problem was solved.  Plus I never got any pop-ups, which is the start of the hack, so I thought everything was fine.  But in the process of adding...

Read More

Website Design 101

Website Design 101

Website design can be relatively easy to do.  There are lots of tools readily available for you to create a website for your business with little technical knowledge at all.  We are living in the internet age and as such, every business needs to have a presence online.  The only caveat being, that your presence online, particularly your website, needs to be an accurate representation of your...

Read More

Social Media – it’s not who You know, but who knows YOU

Social Media – it’s not who You know, but who knows YOU

You’ve heard the old saying “It’s all about Who You Know!”  Well, I’ve never really agreed with that.  I learned from an early age that it has nothing to do with “who You know,” rather it is entirely about “who Knows you!”  We see examples of this all the time.  Kids picked to play on little johnny’s team cause little johnny liked...

Read More