Blog

Integrated Marketing thoughts, ideas, and innovations from the CEO Empirical Integrated Marketing (and I may throw some random fun in there every once in a while).

Beware of “Bad Blog About You!”

Beware of “Bad Blog About You!”

There is a new “scheme” that is quickly making the rounds throughout Twitter to try to steal your personal information.  This comes in the guise of someone, a follower of yours, trying to warn you of a bad blog post about you. Some of the messages come across as either;   I saw a real bad blog about you, you seen this? or There is a rumor/blog going around about you might want...

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2 Questions to Consider About Creating Social Media Content that Drives Action

2 Questions to Consider About Creating Social Media Content that Drives Action

2 Questions to Consider About Creating Social Media Content that Drives Action Many online marketers are looking to social media for lead generation.  With an ever-increasing amount of information shared through social media channels, it is becoming more and more difficult for businesses to stand out and have fruitful engagement with their audiences.  Adding to this, when companies actually try...

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Integrated Marketing Solutions for Business – Part 3 – Keyword Research

Integrated Marketing Solutions for Business – Part 3 – Keyword Research

Keyword Research as Part of Integrated Marketing In our previous two post about Integrated Marketing Solutions for Business, we reviewed the importance of proper Website Design and the different types of associated search engine strategies, SEO or SEM.   Included in both of these is determining what keywords a business needs to focus on and how to determine what these keywords are. ...

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Google SERPs – Eye Tracking Confirms the Importance of Google Places

Google SERPs – Eye Tracking Confirms the Importance of Google Places

We have all seen them in our search results.  Those little pins that let us know where a store or business is located.  Your looking for a good restaurant or a place to buy some shoes and when those little pins show up, is that were you look?  Well an article in SEOMoz’s The Daily SEO Blog, takes a look into local search with the help of Mirametrix, a company that produces affordable...

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Google+ Lets You Choose Sharing and Comment Possibilities

Google+ has taken great care to differentiate itself from other Social Media site, most specifically Facebook.  Yesterday they implemented another functionality to Google+ that widens the gap between the two.  This new option allows for a user to disable comments to their post and/or lock the post so that it can’t be shared, both before the user ever posts to their stream.   One of the...

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Not the Same old Blogger Anymore

Blogger is certainly one of the bigger blogging platforms around, but hasn’t gotten much attention lately with the apparent trends going to micro blogging.  But Google is trying to change that by offering new Dynamic Views which make presentation of blog materials, well more Dynamic. Take a gander at Google’s video presentation of these new Dynamic Views. This comes from...

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How will the New Facebook Affect your Business?

How will the New Facebook Affect your Business?

Is it f, 8 or Fate For those who don’t know, last week was Facebook’s f8 developers conference.  I don’t know if f8 is pronounced “eff-eight” or “fate,” but with all the internet chatter about the announced changes coming to Facebook and their implications, I tend to think regardless of how it is supposed to be pronounced, it should be...

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Integrated Marketing Solutions for Business – Part 2

Integrated Marketing Solutions for Business – Part 2

Should Integrated Marketing Solutions include SEO? Surprisingly this is a question asked frequently and many of those in Integrated Marketing Solutions industry differ on this opinion, but for me, Integrated Marketing Solutions do in fact include SEO.  Maybe not in the traditional sense of what many think SEO entails, but with the increase in competition for relevant search results among search...

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