How We Help Business

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How We Help Business was the brainchild of Empirical Integrated Marketing staff, and it serves to help Lake County brand itself as a business friendly County.

This blog was designed to serve as a means for both external and internal marketing.

The external marketing aspect was to help brand Lake County as being more business friendly.

The internal marketing aspect was to encourage Lake County Government departments to highlight and focus on those ways in which they can help the business community.

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