2 Questions to Consider About Creating Social Media Content that Drives Action

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2 Questions to Consider About Creating Social Media Content that Drives Action

2 Questions to Consider About Creating Social Media Content that Drives Action

Many online marketers are looking to social media for lead generation.  With an ever-increasing amount of information shared through social media channels, it is becoming more and more difficult for businesses to stand out and have fruitful engagement with their audiences.  Adding to this, when companies actually try to use social networks as another direct marketing channel, many find the approach backfiring and resulting in negative ROI.

However, other businesses find that there is a way to achieve a positive ROI by generating high-quality leads through social media.  This is done  by focusing on creating long-term relationships with customers rather than going after a quick sale.  Here are 5 questions to consider about creating content that turns social media fans and followers into sales leads.

 

What is “social content”?

Before we can consider driving action with Social Content we need to answer what is Social Content?  I n simple terms social content is content that people will share. It’s not just what you post to twitter feed or Facebook page, but any type of content be it printed word, white papers, videos, graphs, and/or images, that you promote online, that your customers or peers will want to share with their customers / peers.  In this context we begin to realize that almost all of our online marketing content has the potential to be social.

 

How to make your content sharable?

The simple answer is to make it relevant. So what is relevant is dependent on who your audience is and what they find compelling and engaging.  The more compelling and engaging (relevant) the content is to your audience, the more likely they will be to share it.  Additionally, I can’t stress the importance of providing the means for your content to be shared.  It’s not enough to creating relevant content, but you need to also provide the means for that relevant content to be shared.

 

It’s that Easy?

Well actually it is, if you are an expert at creating relevant content.  Turns out, a lot of us aren’t and that is where it isn’t so easy.  Just remember the focus for sharable content is to be compelling and engaging.  Create content that you yourself would want to read.  Find and give answers to questions that you have about your business.  Remember to keep your eyes open for a tip or strategy that you discover that your peers or customers would find to be useful or interesting.

 

How do you find ideas or inspiration for sharable content?

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